Customer insight and Big Data

Customer insight and Big Data are the new battleground, says UK operator EE (formerly known as Orange and T-Mobile) about their mData product, which extracts user’s data and aggregates it in order to be able to give recommendations on poster-locations and better spending of ad-money. EE sports 30 million users and makes good use of data, these produce while in hotspots, transit and retail points of sale.

And not only that, EE gives a couple of really striking examples, like Burberry (using an SAP profiling suite), or Freeman’s (owned by German retail company Otto, using a CERN conceived, scientific software to forecast fashoin items returns).

“Future Thinking- Customer insight and Big Data” makes good reading, hop over to EE for more.